Table of Contents
News Report
Beauty and personal care company Honasa Consumer Limited (HCL), the parent of Mamaearth, has introduced its latest venture, ‘Staze’, a colour cosmetic line. The brand is a collaborative effort of 43 esteemed beauty experts worldwide, including product specialists, dermatologists, influencers, and makeup artists.
Staze aims to set new standards for long-lasting, high-performance, multi-purpose makeup, meticulously crafted to cater to the dynamic needs of new-age consumers. The inaugural range, Staze 9to9, features proprietary C-Lock technology, ensuring 12-hour we arability. This innovative colour-lock technology binds with pigments, creating an impermeable shield against environmental factors like oil, sweat, and water, resulting in unmatched colour payoff and protection.
The launch of Staze marks Honasa Consumer’s strategic entry into the colour cosmetics segment, which is currently dominated by giants like L’Oréal, Lakme, and SUGAR. The brand aims to revolutionize makeup for the Gen-Z audience, offering both style and substance.
Certainly! Here are the key points about Staze, the new makeup brand launched by Honasa Consumer Limited (HCL):
- Introduction: Staze is a colour cosmetic line created by the parent company of Mamaearth.
- Collaboration: The brand involves 43 beauty experts worldwide, including dermatologists, influencers, and makeup artists.
- Purpose: Staze aims to set new standards for long-lasting, high-performance, multi-purpose makeup.
- C-Lock Technology: The inaugural range, Staze 9to9, features proprietary C-Lock technology, ensuring 12-hour wearability.
- Color-Lock Shield: The innovative colour-lock technology binds with pigments, creating an impermeable shield against oil, sweat, and water.
- Strategic Entry: The launch of Staze marks Honasa Consumer’s entry into the colour cosmetics segment.
- Gen-Z Focus: The brand aims to revolutionise makeup for the Gen-Z audience, offering both style and substance. 🌟
News Source : moneycontrol
Conclusion
In summary, Staze, the new makeup brand launched by Honasa Consumer Limited (HCL), aims to redefine the beauty industry. With a collaborative effort from 43 beauty experts worldwide, including dermatologists and makeup artists, Staze introduces innovative products designed for Gen-Z consumers. The inaugural range, Staze 9 to9, features the proprietary C-Lock technology, ensuring 12-hour wearability and unmatched color payoff. Honasa Consumer’s strategic entry into the color cosmetics segment promises both style and substance for makeup enthusiasts.
Frequently Asked Questions (FAQ):
What is Staze?
Staze is a color cosmetic line created by Honasa Consumer Limited (HCL), the parent company of Mamaearth.
Who is involved in Staze’s creation?
The brand collaborates with 43 beauty experts worldwide, including dermatologists, influencers, and makeup artists.
What is the purpose of Staze?
Staze aims to set new standards for long-lasting, high-performance, multi-purpose makeup.
What is C-Lock technology?
The inaugural range, Staze 9to9, features proprietary C-Lock technology, ensuring 12-hour wearability. This technology creates an impermeable shield against oil, sweat, and water, resulting in exceptional color payoff.
Why is Staze significant?
The launch of Staze marks Honasa Consumer’s strategic entry into the color cosmetics segment, challenging established giants in the industry.
Who is the target audience for Staze?
Staze aims to revolutionize makeup for the Gen-Z audience, offering both style and substance.
